大学生考研培训行业SWOT机会威胁分析

1目录1、前言..........................................................................................................................21.1 大学生考研培训简介......................................................................................21.2 大学生考研培训现状......................................................................................22、政治法律因素..........................................................................................................32.1 国家政策的支持..............................................................................................32.2 国家设置的民、办教育进入门槛低，行业容易进入..................................32.3 有关部门加大对行业的整治力度..................................................................43、 经济环境................................................................................................................43.1 经济“超高速增长时代”结束......................................................................43.2 居民可支配收入持续增加..............................................................................53.3 移动互联网时代的到来..................................................................................54、 人口环境................................................................................................................54.1 文化程度..........................................................................................................54.2 普通本专科学生数量增加..............................................................................65、社会文化分析..........................................................................................................75.1 传统儒学文化和世俗观念.............................................................................75.2 新型学习观和社会竞争意识..........................................................................75.3 人情关系文化和“官本位”思想..................................................................76、 科技环境分析........................................................................................................86.1 促进教学设施和教学环境不断改善..............................................................86.2 使知识和信息传播更加迅速及时..................................................................86.3 促进教学水平和学习效率提高......................................................................86.4 促进教育培训方式大变革..............................................................................86.5 提高人民的支付能力......................................................................................86.6 更新了人们的教育观念..................................................................................96.7 使学生选择专业方向改变..............................................................................97、消费者分析..............................................................................................................97.1 大学生就业压力大..........................................................................................97.2 对本科专业或学校不满意............................................................................107.3 从众心理驱使................................................................................................107.4 选择时考虑的因素....