澎湃创想人像摄影工作室商业计划书

“澎 湃 创 想”人像摄影工作室创业计划书 “澎湃创想”人像摄影工作室商业策划书 机密 目 录目 录..................................................................................................................................................0摘 要..................................................................................................................................................3第一章公司介绍.........................................................................................................................51.1“澎湃创想”人像摄影工作室描述............................................................................51.2市场.................................................................................................................................51.3投资与财务.....................................................................................................................61.4组织与人力资源.............................................................................................................61.5组织协作关系.................................................................................................................6第二章项目背景.........................................................................................................................82.1行业背景.........................................................................................................................82.2“澎湃创想影楼”产品描述........................................................................................92.2.1写真（主营业务）............................................................................................92.2.2写真照片的衍生产品......................................................................................102.2.3产品...................................................................................................................102.3“澎湃创想”人像摄影工作室的优势（特点）......................................................112.3.1“视，听，说”三部曲一体化的独特服务方式..........................................112.3.2透明消费...........................................................................................................112.4发展前景.......................................................................................................................11第三章市场机会.......................................................................................................................133.1市场特征.......................................................................................................................133.1.1市场竞争者类型..............................................................................................133.1.2工作室竞争的特点..........................................................................................133.1.3工作室竞争的形式..........................................................................................143.2市场细分.......................................................................................................................143.3销售渠道分析...............................................................................................................143.4竞争分析..........................................................................................................