毛绒玩具网店商业计划书

xxx 网店商业计划书团队名称：xxx团队成员：xxx 日 期：xxx目录1．市场分析...................................................................11.1 宏观环境分析......................................................................................................................11．2 微观环境分析....................................................................................................................11.2.1 淘宝零售市场分析................................................................................................21.2.2 竞争对手分析.........................................................................................................22．项目的概述.................................................................42.1 店铺的名称：XXX...............................................................................................................42.2 网店定位.............................................................................................................................42.2.1 产品定位.................................................................................................................42.2.2 消费者定位.............................................................................................................52.2.3 价格定位.................................................................................................................52.3 网店建设目标.....................................................................................................................52.4 货源组织.............................................................................................................................52.5 物流配送..............................................................................................................................62.6 网店 SWOT 分析...................................................................................................................72.6.1 优势分析.................................................................................................................72.6.2 劣势分析.................................................................................................................72.6.3 机会分析.................................................................................................................82.6.4 威胁分析..................................................................................................................83．网店推广及营销.............................................................83.1 网店推广.............................................................................................................................83.1.1.家人和朋友.............................................................................................................93.1.2.友情链接.................................................................................................................93.1.3.寻找买家.................................................................................................................93.1.4.参加活动.................................................................................................................93.1.5.印制名片.................................................................................................................93.1.6.淘宝论坛...