宁波江北乐活清洁用品有限公司

宁波江北乐活清洁用品有限公司创业计划书 11目录摘要............................................................................................................5第一章 执行总结.......................................................................................61.1 项目背景........................................................................................61.2 产品介绍........................................................................................71.3 团队管理........................................................................................71.4 市场调查与分析............................................................................71.5 营销策略.......................................................................................81.6 财务分析........................................................................................81.7 风险管理........................................................................................8第二章 项目背景.......................................................................................82.1 项目背景介绍................................................................................82.2 我国洗涤用品行业存在的问题....................................................92.2.1 产品结构不尽合理，产品质量趋于低档化...........................................................92.2.2 低价竞争造成企业发展困难...................................................................................92.2.3 技术创新能力有待进一步提升.............................................................................102.2.4 产能过剩，低水平重复建设严重.........................................................................102.2.5 功能型表面活性剂短缺........................................................................................102.2.6 节能减排任务艰巨.................................................................................................102.3 洗涤用品发展前景......................................................................112第三章 产品介绍.....................................................................................113.1 产品定义......................................................................................113.2 阶段性成果.................................................................................123.2.1 市场调查..................................................................................................................123.2.2 试点销售及使用反馈.............................................................................................123.2.3 团队合作..................................................................................................................123.2.4 公司制度..................................................................................................................123.3 产品优势（独创性、创新性）..................................................123.3.1 产品清洁环保，适应社会生活需要.....................................................................123.3.2 目标消费群体锁定，便于产品宣传和推广.........................................................133.4 实现产业化途径.........................................................................133.5 目标市场.........................................................................................